In Sri Lanka at least, it seems perfectly acceptable for companies to send spam SMS to all and sundry. What is spam, first-off. I once got into a somewhat heated argument with a US-based boss about what spam was. I said it was simply unsolicited mail but he said it was Ok to send to it to emails you had, especially since it wasn’t the dodgy kind of message. But if it’s unsolicited it’s still spam. Spam is even worse when it’s on your phone cause it interrupts you at the worst times. You think a friend contacted you but no, it’s SINGER.
Leave aside the holiday greeting from PRESIDENT. That’s his, er, prerogative I guess. What I don’t get is why SINGER, Dialog TV, HSBC and all feel like it’s OK to send me SMS’s I really really don’t want. It’s somewhat common in corporate circles to speak of email or SMS blasts like they’re a good thing, but I think they’re really not. I generally don’t trust anyone that says blast, like anyone wants a blast of marketing in their face. Actually, I don’t want a blast of anything in my direction. It doesn’t seem pleasant.
In response I’ve gotten an SMS blocker for Android, but it’s still something I need to run and check. On Apple apps don’t have access to SMS in, so they have to block it thru the OS, which doesn’t work sometimes. It’s so annoying and basically makes me annoyed at the brands that do it.