Etisalat has made a quite sweet and engaging interactive video which also advertises their voice, sms and data packages. It’s a basic love story, albeit an extremely hopeful one, about a guy trying to meet a girl. It’s a kinda choose your own adventure, you decide what the fellow should do next. I think I saw Ami Sampath in the back of the bus during one scene. It’s a sweet story and doesn’t feel like marketing, cause it kinda isn’t. It’s a story where people happen to use Etisalat phones.
Interactive videos are pretty cool. The gold standard here is probably Hunter and Bear’s apocalypse video, a promo for Tippex, which surprisingly is not just a generic name for white-out. This video really pushes it, once you get in you can enter any year seemingly ever, they’ve sampled very well and it feels like they have one YouTube for every year of history (which they don’t, but the experience is amaze). They also do weird YouTube tricks like using the volume bar and microphone for interactivity. Top notch.
Then there’s this Vimeo Old Spice video which lets you play muscle music using your keyboard. Also pretty awes.