A street malu paan.
Apparently Perera & Sons sells about 5,000 malu paan a day. Let’s multiply that by like 10, since Perera & Sons is just one chain. I think Sri Lankans are eating at least 50,000 malu paan a day. There’s some fascinating data in the LBO report on the venerable company’s move to expand into the Maldives. I’m sure those islanders like fish buns as well.
With an annual turnover in excess of 1.5 billion rupees, the company reports a modest 10-15 percent growth. Officials put profitability “at just under 100 million rupees” a year, with most monies coming from the bakery products.
“Fish buns (a triangle shaped bun with tuna filling), remains the most selling item and we sell about 5,000 buns a day. Next best seller is fish patties, where we sell around 3,000 a day,” said Perera adding that they make over 2,000 food items a day…
With 109 bright yellow and blue outlets in operation across main cities and towns, the company will open their 110th outlet next Tuesday just outside Colombo…
“Competition remains very tight, everywhere we open another 10-15 competitors open close by. But we are in the food business, and that remains a growing market despite high prices of electricity, raw materials, packaging and so forth,” Perera said. (Sri Lanka fast food franchise sets eyes on the Maldives)
Perera & Sons is also very actively and authentically active on social media, including Facebook, Twitter, and Foursquare. Check in when you’re they’re, they pay attention and did some of the first major 4sq promotions in the country.