This is a cool idea that got recognition at the Cannes Lions advertising festival. That makes Leo Burnett the first Sri Lankan agency to get recognition there.
You can’t quite read it in the image, but the gist is that you could cut up the newspaper and roll it up to make an actual waveable flagpole (for Independence Day). Which is a nice bit of creativity, taking advantage of the physical form beyond the print specs. Again, this was done for the Mawbima newspaper by Leo Burnett.