Whitening creams are evil, but this is a new low. Whitening creams have rapidly gone from the face to body to armpits and now… to the vagina. As in, if your vagina isn’t white enough, your husband won’t love you. It’s horrifying. These whitening creams can be extremely damaging to skin and now they’re marketing them for use, like, directly on a rather sensitive orifice. Madness.
Here’s a description of the ad from Jezebel:
In this commercial for an Indian product called Clean and Dry Intimate Wash, a (very light-skinned) couple sits down for what would have been a peaceful cup of morning coffee—if the woman’s disgusting brown vagina hadn’t ruined everything!
Seriously, I think the fairer is better thing has to be firmly opposed from the top, it’s racist, unsafe, and dangerous to peoples health. My main gripe with Shah Rukh Khan is that he endorses this sort of thing. It’s really gone too far.