I have no idea what’s going on here, but it’s cool. This is a short film of someone making grenade guacamole, with a gaming metaphor woven in. They may be selling or promoting something, but I can’t tell. It may just be art. Not that advertising can’t be art.
In historical context, a lot of art (like the Mona Lisa, Sistine Chapel) was advertising, just for the church or rich patrons rather than for corporations. But in a very real sense corporations are the new patrons.
What matters isn’t the forum in which the work is made. So many great paintings were made for popes and kings and patrons, and great buildings sponsored by tycoons and corporations. What matters is the sense that a person is morally invested and engaged in the object at hand to the fullest extent of his or her ability, his or her being. (Richard Brody in the New Yorker, via Sullivan)
For example, this is a visual romp by Rushmore/Royal Tenenbaums auteur Wes Anderson. Is it art? Till the tone switches at the end it’s certainly fun.
I’d venture that this latter day IKEA ad by Being John Malkovich deffa is, and it is the ad, it’s not an intro to usual adspeak.
Hat-tip: Ekweri, for the guac.