Google Minus image by Birgerking.
It just got boring. There was nothing to do except talk about Google Plus, I had no idea who was following me, and it was just one more thing to update. Thing is, Google Plus did have a window. There was a time when I was using it, or trying to, but I think that window has shut.
Google might not know it yet, but from the outside, it’s clear that G+ has started to die—it will hang on for a year, maybe two, but at some point Google will have to put it out of its misery. (Farhad Manjoo, Slate)
Why does Farhad say it’s dead. Because Google made a bad first impression. They started booting people who used ‘unreal’ names and businesses that tried to set up company pages. The latter, to me, was baffling. Company pages is where Facebook is both weak and in high demand. Setting up a corporate or group Facebook page is difficult and annoying and that was definitely a (profitable) niche that Google Plus could have competed in. Instead, they banned people that tried to try.
For me, I also found that I couldn’t pipe my blog into Google Plus, or Twitter, or anything. It was just another channel I had to login to and update, with no special benefit. G+ was weaker on mobile than Twitter, had less people I knew than Facebook and was less me than my blog. So, that’s why I stopped using Google Plus. If Farhad is right, I’m not the only one.