Mayoral campaigning ends on October 5th, after which people vote on the 8th. Here are a few, brief, social media lessons I’ve learned.
Campaign Is Only As Good As Its Candidate
Online is just a medium, and if you don’t have a strong message, it won’t work. Social media, especially, demands a personal connection, so if your client or candidate isn’t updating the thing directly (or at least reading it) no amount of tech or work will help. Nobody’s home. If I could give one tip on social media for organizations, it would be get the CEO or boss to use. If they can commit 5 minutes a day to it, that’s worth any amount of money and staff.
Multilingual Is Good
For a long time, trilingual support in Sri Lanka was something tossed in to look politically correct. Not anymore. Of the top 10 posts (by interactions), only one is in English. The rest are in Sinhala, Tamil or multilingual. Multilingual also gives you the opportunity to repeat content while adding value. Not bad.
The biggest problem is that old staffers still don’t use Sinhala Unicode, which is madness. I think it should be illegal to use anything but Unicode without a permit and a stern talking to.
Recycling Is Good
Let’s say you get one good note or status update per day. With translations you can stretch that to three (sometimes not ideal). However, if you get a good chunk of text (like a policy doc), rather than simply posting and asking people to read, you can slice it up and distribute it slowly. We’ve been using items from policy items, interviews, etc as photo and video captions.
This works on the assumption that a visitor may only have one interaction with you, so you need to give them more content than ‘picture taken here’. Pictures can be used to tell stories and to break more meaty texts into bite-sized chunks. Thus, over a month, we’ve been able to go through some pretty dense documentation in an entertaining way.
The thing with Facebook and Twitter and social networks is that they’re now now now. Most people read your posts on their homepage, they don’t visit yours. Hence, if you put something in the morning it’s not like everyone will see it. Sometimes it’s better to slice stuff up and release it around the clock. It also doesn’t hurt to repeat yourself, as long as you add value or change mediums or something.
And that’s all. It’s late and I want to read Game Of Thrones.