This seems to be an Airtel sponsored flash mob in Colombo, outside Colombo Fort Railway Station. A bunch of young people get together and just start dancing. I have seen young people protesting there, but never dancing. It’s pretty cool. This is a blog post so I’ll try to fill it out a little.
I was watching a Tamil movie in the vegetable shop today. The girl smiles and lets the guy touch her face and then the scene explodes (transitions, really) into outfits and song. Somewhere deep inside of us, there is a desire to dance as communication. They use it for corporate stuff, but I think this element of surprise and newsworthiness could also be used for political protest. In Chile students have done Michael Jackson’s Thriller dance, en masse, as a protest for higher education reforms.
Anyways, interesting work by Airtel. Shows that advertising can be something more than print or TV spots, it can be something beyond a particular medium and simply cool.