This Mahindra ad is otherwise unexceptional corporate soft-porn, except at about 0:50, where it cuts to Egyptians waving flags in what appears to be Tahrir square. That’s a stunning turnaround for commodification of revolution. It took years for Che Guevera to go from fighter to torturer/tyrant to T-shirt. The Egyptian revolution is already being used by an Indian company to sell, if not cars, then that good company smell.
AdWeek has a review of the campaign, done by a New York agency, here. Or there, as it were.