Effect Of Blog Post Frequency (Actual)
If you post more on a blog do you get more traffic? I don’t know about you, I do. This spreadsheet has nearly six years of data from indi.ca. At times I’ve posted a lot, at times I’ve posted not. In December 2007 I posted twice and got about 11,000 visitors. In January 2010 I posted 97 times and got about 30,000. Those are extreme examples. My rule of thumb is that doubling post frequency increases traffic by 50-75%.
My thumb is notoriously dodgy. You can look at the actual numbers above. Below I used the FORECAST function in Google Docs to calculate what traffic would be if I increased the frequency up to 10 posts per day. There’s obviously a physical limit for reader tolerance and writer capacity, but I think it would be around there. Andrew Sullivan posts dozens of times a day.
Effect Of Blog Post Frequency (Projected)
His blog, however, gets millions of hits and it’s correlated to much more than post frequency. The measure I think, makes sense within blogs, but I think the general trend would be the same. If you post more people read more. Isn’t it? Anyways, I’m still brushing off my statistics (and finding nothing but a terrible smell underneath). The data is public if you dare/care.