Armpit whitening ad by Nivea, Vietnam
Whitening creams are medically and socially toxic. And they’re spreading. The new body part women should be insecure about is their armpits. Seriously. On Indian TV and Colombo billboards the latest thing is whitening deodorant. Armpit is the new face.
The video above is from Vietnam, here we get the one from Singapore.
I’ve also noticed that all of these hygiene products have the same formula
- Everyday situation: in the future this will surely be sourced from your friends Facebook videos
- Prostitution of fruit: there’s no discernable fruit in these products. Ants would eat your face. You know what it is? A bunch of chemical with basically the same effect as soap
- Prostitution of science: they all show some completely bullshit infographic of pores opening and dirt coming out, or lemon as a molecule
- Street prostitution: the payoff is usually every public masturbators dream, that a girl would be into random attention on the bus/metro/street
What makes whitening products even worse is that the competitive pay-off is winning out over darker girls, or a darker you, as per this Filipino ad.
Google Trends search traffic for ‘face whitening’ (blue) and underarm whitening (red)
Desis have long had an inordinate desire for fairness. Just watch any Bollywood film or even read the matrimonial classifieds. As you can see from these Google search volumes, however, the demand for products to force fairness is new. And it’s not Michael Jackson. It’s marketing.
The search traffic comes out of nowhere, and it’s coming from the same places that the advertising comes from. I think it is the advertising, notably by companies like Nivea.
Why This Is Evil
Indians and Asians should definitely use deodorant. Market away. Selling whitening creams and expanding that market from face to underarms to whatever is, however, socially and medically noxious. On the social level the whole condemnation of dark people is, well, racism. It definitely happens, but companies shouldn’t encourage and profit from it. Medically, these chemicals are actually terribly deleterious to health. As per a New York Times story:
After months of twice-a-day applications, her skin was not only fairer, it had become so thin that a touch would bruise her face. Her capillaries became visible, and she developed stubborn acne (NYTimes)
This stuff basically either melts your skin or doesn’t work. Seeing it on TV everyday makes dark girls think that there’s A) something wrong with them B) that this judgement is normal C) that these toxic chemicals will help. But they don’t. And it’s just getting absurd. You need to keep your underarms white to keep men from running away? Please.