Chicken Submarine by Hashir Milhan
Dinemore has one of the best business models in Sri Lanka. Serve halal food to families, fast. It’s a bit salty for my taste, but an occasional buriyani or submarine is nice. Now they’ve opened a branch on Marine Drive in record time. It’s a great location, on the beach, minimal traffic, etc. Sadly, the new branch sucks. Service is slow, food is delivered wrong and/or bad and even the 7-Up tastes like damp rag. Expansion fail.
Both Dinemore and Marine Drive are ripe for expansion. Dinemore is always packed in the two outlets I know, one on Thurstan Road and the other on that road heading up from Liberty Junction. If you go out you’ll find that there’s a huge market for Muslim families and it seems to be getting bigger. Dinemore serves that market head-on. It’s basically like a Muslim McDonald’s.
Marine Drive is a great stretch of road with not too much stuff on it. There’s an excellent breakfast kade, Thushara’s, and a unique fried chicken/fried rice at Copper Chimney, but nothing developed or family friendly per se. There’s Marry Brown (spelling?) and its Indian and Jaffna outlets but they (aside from the latter’s lunch) suck. It’s a shame that the new Dinemore sucks too.