The new Kik Cola
There’s a new cola on the market. The advertising is the same young people acting like children that began, in earnest, with Tigo. They even copy the incongruous boxing gloves thing. The bottle says Ceylon Cold Stores, which is Elephant House methinks. That, judging by the advertising, is an Indian company. But enough of that, how does Kik Cola taste? I will say, that in, comparison, Coca Cola is like bad cocaine. It’s not especially good, but it sticks with you anyways. Pepsi tastes like Coca Cola, except without the brain tingling brand power. Thums Up tastes like Siddhalepa mixed with molasses. What does Kik taste like? Well, nothing. At first it tastes surprisingly good, like Coke but not like Ayurveda, which is usually the direction native colas go. But then, with spicy food especially, it begins to taste strangely of… nothing.
I won’t say it’s bad. It’s not. It’s actually fine. The bottle is simple and austere, it’s cold, it’s readily available. I asked a kid drinking it if it was good and he said yeah. I was expecting something like Thums Up or My Cola (horrid) and it’s not, it doesn’t taste like betel nut or cardamom or anything Lankan really, it just tastes like cola. For a while. What I found exceedingly odd was that the taste seems to disappear with spice.
Get a Kik Cola, pop off the lead, watch it steam, sit down, fine. Tuck into a streetside pork curry with a bit of pol sambol, however, and the taste just disappears. You get the carbonation and the general impression of Coke, but it’s not Coke. It’s a neuronal blind spot. Bite, sip, then nothing. It’s definitely a Cola, but it’s not Coca Cola, and it’s not Pepsi, it’s just… Kik.