I like Mad Men (watch online), partly for the peripheral horror, like Gone With The Wind. Perhaps it’s more than peripheral, women are quite frontally denigrated, abused and even raped in the show. These ads are some examples of the misogynist thought at the time. Above, for example, a woman is being spanked for not testing the right coffee. Below a woman is literally being walked on. Some of the more horrifying ones are for feminine douche problems, implying that a man can walk out on a woman if she doesn’t douse her vagina with chemicals. Sample copy – “Is a wife to blame if she doesn’t know these intimate physical facts? Yes!” This is part of the consumerist over-marketing of hygiene I discussed in Bathing Optional, but it’s mostly just sexism. Anyways, here are a few old sexist ads. There are many more at icanhasinternets.
As a modern example of an ad called sexist, here’s a Reebok Ad where the camera constantly pans onto the girls butt. To some degree casual sexism and homophobia are accepted in advertising.
These ads were actually taken down from billboards by Sri Lanka’s new moral police wing, asa per the before and after below.
On some level, sex will always sell. But will sexism?