This video is both dumb and offensive to any Jaffna Tamil I know
Via MIA, indirectly, I checked out the Boycott Sri Lanka site. Everything’s out of date, but by now it’s descended to farce. There are very brave people in and out of Sri Lanka who have fought and are fighting against injustices. This campaign, however, is all about panties, and people punctuating political rants with comments about their hair. I cite the stuff here not because it requires any political response or commentary, but just because it’s so silly. Their ads consist of someone pulling their panties down and the boy being repulsed because it says ‘Made In Sri Lanka’. They also feature a random emo girl as a convert, mixing half-baked statistics with comments about her highlights.
I say this not to laugh, well, no, I do say it to laugh. These efforts are fundamentally unserious, and they tend to inflate the root causes to the level of caricature. Genocide, holocaust, perhaps because it’s easier to engage with the extremes given the cursory amount of attention they pay. It’s disaster porn, and about as masturbatory. There is serious organizing the diaspora could do, but I think they’d be better inclined to A) understand the issue beyond soundbites B) participate in the political process. Personally, I think the money and time would be better spent helping people vote and encouraging tourism directly to the North and East.