Saw some of the Airtel ads and they’re OK, if generic. The only thing that gets me is the Photoshop. They’ve taken Shah Rukh Khan and photoshopped him into various locations, but they never actually brought SRK here. Understandably, cause last time we threw grenades at his musical show. But still, it’s kinda transparently fake. Word is bond, I know how fake marketing is, but one would think Airtel might actually bring their brand ambassador here for a secure press con or something. That would be cool. I really like Shah Rukh Khan, but it’s just like 30 minutes of him on a sound stage in Delhi. Plus all the kids in the ads look fair and North Indian. Whatever, maybe it works.
I work for a competitor, so I’m obviously biased, FYI.