The Andrew Sullivan team
Andrew Sullivan is my favorite blogger and I read his page a few times a daily. Honestly, the only things I read are Sullivan, Metafilter, Devour, Slate, and Kottu. If there’s nothing new on those sites I’m like ‘why’s there nothing on the Internet?’ As if the Internet suddenly became a 12 channel TV. But I digress.
Sullivan’s a huge blogger with millions of pageviews. His business model has long been to subdomain with mainstream news publications – TIME, The Atlantic and The Daily Beast. They get the pageviews, serve ads which I never notice and cover his costs. Which are more than you’d think. Traffic costs money and he has seven staff to keep to a frentic schedule. Online content and quality matter and both cost – you need people and you need solid tech. One estimate is that his site would cost about $500,000 a year to run, which he didn’t disagree with.
I have long hated typing in andrewsullivan.time or .theatlantic or .thedailybeast and I never honestly liked the publications he worked under. I mean, they were OK, but it’s not what I was reading for. But he had to make a living and support his husband and dogs and stuff. But now he’s striking out on his own.
Sullivan is offering a paid version of his site. Regular people still get most stuff and can come in off of links, but you can may to ‘Read More’ and assorted stuff. I honestly don’t even understand that much or care. It’s weird. After reading him for years I was quite happy to pay. Just happy to pay. I actually got bored reading the pitch cause I was sold already, I just scrolled down and clicked to the payment option. It costs $19.99 minimum, but I paid $25, or about Rs. 3000, for the year.
Maybe it’s the personal connection, you know, understanding that the money goes to people rather than a corporation, but I was happy to do it. It’s weird cause I used to read the NYTimes a lot but I still just hack the URL rather than pay for it. I don’t know why, but paying money to that abstract entity someone fills me with not wanting to do it.
I’m skint but I just paid for a blog. I don’t know if that’s a business model, but it’s an interesting change.