Paying For Web Content

andrew-sullivan-theme

The Andrew Sullivan team


Andrew Sullivan is my favorite blogger and I read his page a few times a daily. Honestly, the only things I read are Sullivan, Metafilter, Devour, Slate, and Kottu. If there’s nothing new on those sites I’m like ‘why’s there nothing on the Internet?’ As if the Internet suddenly became a 12 channel TV. But I digress.

Sullivan’s a huge blogger with millions of pageviews. His business model has long been to subdomain with mainstream news publications – TIME, The Atlantic and The Daily Beast. They get the pageviews, serve ads which I never notice and cover his costs. Which are more than you’d think. Traffic costs money and he has seven staff to keep to a frentic schedule. Online content and quality matter and both cost – you need people and you need solid tech. One estimate is that his site would cost about $500,000 a year to run, which he didn’t disagree with.

I have long hated typing in andrewsullivan.time or .theatlantic or .thedailybeast and I never honestly liked the publications he worked under. I mean, they were OK, but it’s not what I was reading for. But he had to make a living and support his husband and dogs and stuff. But now he’s striking out on his own.

Sullivan is offering a paid version of his site. Regular people still get most stuff and can come in off of links, but you can may to ‘Read More’ and assorted stuff. I honestly don’t even understand that much or care. It’s weird. After reading him for years I was quite happy to pay. Just happy to pay. I actually got bored reading the pitch cause I was sold already, I just scrolled down and clicked to the payment option. It costs $19.99 minimum, but I paid $25, or about Rs. 3000, for the year.

Maybe it’s the personal connection, you know, understanding that the money goes to people rather than a corporation, but I was happy to do it. It’s weird cause I used to read the NYTimes a lot but I still just hack the URL rather than pay for it. I don’t know why, but paying money to that abstract entity someone fills me with not wanting to do it.

I’m skint but I just paid for a blog. I don’t know if that’s a business model, but it’s an interesting change.

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4 Comments »

shammi
2013-01-03 11:06:47

Indi is my favorite blogger and I read his page a few times daily. Honestly, the only thing I read these days is indi.ca. If there’s nothing new on this site I’m like ‘why’s there nothing on the Internet?’

2013-01-03 22:32:48

Same with me. But we’d better not tell him that. If Indica becomes a paid site it’ll be like missing a daily meal.

 
 
2013-01-06 12:08:20

Hah! I do know indi reads Jezebel!

 
JIM
2013-01-07 19:11:20

This is a great blog, dose any one a sri lanka tech blog I have viewed many but not good quality except for a hand full.

 
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