ikman and it’s Pakistani counterpart.
This new site ikman.lk has been growing quite fast, advertising heavily online and now on TV and radio. It’s also pretty good, a simple site with more than the critical mass of classifieds to become a market leader. So who are they? It says copyright Saltside, so I looked that up. It’s a Swedish/Dubai company now launching the same classifieds system in Pakistan and Bangladesh.
They are spending heavy on TV and radio ads, which I guess you have to do to get growth. That’s what anything.lk did. The difference is that ikman doesn’t seem to be selling anything yet, though lots of people are selling stuff through it.
What is happening is that they’re getting a market leader position in online classifieds (which Wijeya’s HitAds has basically ceded by being paid/sucking on the web). With that position there’s a lot they can do, and they obviously have a lot of capital behind them, set on locking down the South Asian market.