Interactive YouTube From Etisalat (Plus Two More)
Etisalat has made a quite sweet and engaging interactive video which also advertises their voice, sms and data packages. It’s a basic love story, albeit an extremely hopeful one, about a guy trying to meet a girl. It’s a kinda choose your own adventure, you decide what the fellow should do next. I think I saw Ami Sampath in the back of the bus during one scene. It’s a sweet story and doesn’t feel like marketing, cause it kinda isn’t. It’s a story where people happen to use Etisalat phones.
Interactive videos are pretty cool. The gold standard here is probably Hunter and Bear’s apocalypse video, a promo for Tippex, which surprisingly is not just a generic name for white-out. This video really pushes it, once you get in you can enter any year seemingly ever, they’ve sampled very well and it feels like they have one YouTube for every year of history (which they don’t, but the experience is amaze). They also do weird YouTube tricks like using the volume bar and microphone for interactivity. Top notch.
Then there’s this Vimeo Old Spice video which lets you play muscle music using your keyboard. Also pretty awes.

I’m happy to be featured in Echelon magazine’s 40 Under 40 feature, profiling young people who contribute to the economy in some way, mainly in business but also in terms of innovation and thought leadership. It’s an interesting article not just in that I’m in it (mainly for work on indi.ca and
I won’t add too much commentary, but just read I guess. The youngest Rajapaksa, Rohitha (Chi Chi) has given an amazing interview to the
In 2009 this strange character appeared on the Sri Lankan Internet scene, getting angry, flaming, trolling whatever. Then he started naming anonymous bloggers, posting comments as people’s kids, nasty stuff, for which I removed him from
The chutzpah of this government knows no bounds. Every government since Independence has had to balance placating Sinhala nationalists (AKA racists) while at the same time actually running a sensible, inclusive nation that doesn’t send minority citizens, capital and foreign investment fleeing. Basically, they’ve had to pay lip service to nationalists while at the same time trying to run an actual nation. Every government has also generally failed, SWRD being killed by a nationalist monk and everyone after almost losing the country to various rebellions. In that context Mahinda is actually doing a better job by virtue of not being dead and not losing control of the country. But he’s still not doing a good job.

Love it!
What is the sound track of the first video? it’s really nice!!