Colombo Fashion Week is proceeding apace right now. This is a documentary from 2009 showing how far the scene has come. The documentary is very well done. The scene it shows is out of day, but the hope the characters talk about is, I think, coming to fruition.
The main character, Ajai Singh, has, I think since the documentary, launched Arugam Bay, Conscience and String Hopper as brands. The Paradise Road family is going strong, Avirate is established and expanding overseas, locally Cool Planet and places like the Factory Outlet are expanding inside. If you drive through outstation towns like Kiribathgoda and even Embilipitiya you’ll see that clothes shops predominate the town centers, and they’re new.
The doc also covers brands like Middle Finger, which I love. Also Dharshi from Buddhi Batiks which I would love if I was a girl. They get into a very interesting discussion about how the apparel industry needs to adapt from stitching and sewing for other brands to actually branding stuff. Which is cool, and since it’s two/three years later, more people have done it. Charini Suriyage has launched her own stuff at London Fashion Week, Bludge is selling stuff online, Colombo Fashion Week is ongoing. It’s good to see.
The doc is a bit long at 42 minutes. It’s good to see as well. I had it on in the background and ended up watching the whole thing.