Morning Sex Sells (Indian Ads)

I like Indian ads. I just wish they would make more than seven of them at a time. The latest advertising trope I’ve seen is being so attractive your husband wants to skip work. Take this Parachute Advansed lotion ad and a similar one by Nivea. In the former, a woman, after inexplicably sleeping in a sari, finds her husband aroused by her softness in the morning. In both that and the Nivea ad, the wives have to basically push the working stiffs out the door.

Yes, it seems that Indian advertising has discovered morning sex. Proliferating ads for body spray pitch an entirely unrealistic type of animal attraction, usually in a club or improbable sports setting. This is selling sex in a much more realistic way, which still stops short of being realistic.

Both still, however, use the obligatory pseudo-science infographics. According to Parachute Advansed, there seems to be magma and lava underneath ordinary skin. If you apply their lotion, it turns to custard and sau. The affects of Nivea are less visually impressive (usual light of God healing leprosy), until you read the fine print. “Based on the Nobel Prize winning discovery of aquaporins.” Aquaporins are actually quite interesting, body’s ‘plumbing system for cells’. Hmmm. The infographics are still nonse.

Posted on Monday, October 17th, 2011 in Advertising, Art, India, Video.

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1 Comment »

Jack Point

2011-10-20 17:20:04

Any idea who the actress in the first ad is? She is quite stunning.

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